Success Stories

We’re proud to have inspired and assisted many entrepreneurs here in West Michigan. Here are just a few of their stories of success and determination. If you’d like to share your story, please contact us today.


Kelly Kermode, Pottery Lane

Kelly Kermode’s passion for creativity began when she was in middle school. She loved to paint and draw, and learned about pottery from her aunt. As with so many people, as Kelly grew up, her life began to take over and she pushed her love of art aside to make room for other areas of life. However, Kelly’s passion for art couldn’t be pushed aside forever.

Read her story

Synia Jordan, Samaria J’s Salon Suite

Synia Jordan has spent over twenty years running Samaria J’s Salon at 701 Grandville Ave. Her loyal clients come from all over Michigan to see the woman they call ‘The Hair Doctor’; traveling from across Grand Rapids, Kalamazoo, Lansing, Detroit and as even as far south as Dallas, Texas.

Read her story


Zena Patillo

Zena Patillo is a survivor. She’s also an educator, a serial entrepreneur, and the next best thing to sliced bread. She has overcome numerous challenges in her career. Instead of feeling defeated, she re-grouped, worked hard, and moved forward, forging new dreams and goals for herself and her business.

Read her story


Jonny Farman & Jon Frantz, Urban Jonny’s Salon

Urban Jonny’s Salon recently celebrated their one-year anniversary, and in their first year, salon owners Jonny Farman and Jon Frantz have created a close-knit community in which people feel comfortable as they get pampered and taken care of.

Read their story



Chris Woods & William Washington, No Limit Fitness

Both William and Chris want people to know that No Limit Fitness is serious about helping their members get and stay in shape, but that it’s also a place where everyone can make friends. “We may not be the biggest or the best, but we are a place where everyone knows your name, we are the Cheers of gyms and when you’re in here, you matter.”

Read their story


Kristin Revere & Alyssa Veneklasse, Gold Coast Doulas

Gold Coast Doulas is a birth and postpartum doula agency serving Grand Rapids and the Lakeshore communities, founded by Kristin Revere and Alyssa Veneklasse. They support families in each stage of birth, from conception through the first year, with classes, bedrest doulas, birth doulas, day and overnight postpartum and infant care doulas, lactation support, gentle sleep consultations, and more.

Read their story


Amy Furman, Momma’s Home, LLC and MH Labs, LLC

In 2010, Amy Furman began her entrepreneurial journey when she started Momma’s Home LLC; a handcrafted, all-natural soap direct sales company. By 2015, with help from GROW, her company had transitioned into two separate businesses, Momma’s Home LLC and MH Labs LLC. MH Labs grew into a manufacturing company with multi-million-dollar sales by 2015.

Momma’s Home continued to sell all-natural skin products throughout the evolution of the business. “I passionately believe in luxurious, quality skincare at an affordable price. We like to think of our products as “food for your skin” as they provide lots of vitamins and essential fatty acids that your skin needs to stay healthy.”

Read her story


Destinee and Kemmie Sargent, Kuntry Cookin

Things were not going exactly according to plan for Destinee Sargent when her husband boldly proclaimed, “Babe, we’re gonna start a barbeque business!”

Destinee, a warm, bubbly woman who holds a master’s degree in public administration, had recently lost her job as a social worker and her husband Kemmie, a landscaper by trade, had hoped to start a new career, but a prior conviction had impeded his progress.  Then a serious motorcycle accident catastrophically affected his health and he had to undergo a series of operations leaving him partially disabled.

Read her story


Theresa Mosley, Mosley School of Cosmetology

In the early 2000s, Theresa Mosley went to a local salon. There she was told, “We don’t do hair like yours.” Although she harbors no hard feelings toward the salon’s employees—they simply lacked the knowledge and skill to work with her hair—this experience planted the seed for what would later become Mosley’s School of Cosmetology.

Mosley’s School of Cosmetology is the only African American-owned cosmetology school in the Grand Rapids area. Her business opened to the public in April of 2017 where it boasts 33 current students and 22 graduates to date. And it’s continuing to grow enrollment in 2019.

Read their story

Lisa Shaw, The Bigger Picture Photography

Lisa Shaw has been a sole proprietor for over a decade, and a photographer since she can remember. Through her photography business, A Bigger Picture,  Lisa has artfully captured hundreds of weddings, families – and now, entrepreneurs and small businesses. Refocusing her business on photography for entrepreneurs and online influencers, Lisa is poised to pivot and ready to take her business aspirations to the next level.

Read her story


Victoria Upton, Women’s Lifestyle Magazine

Victoria Upton, founder of Women’s Lifestyle Magazine and fierce supporter of countless Grand Rapids organizations recently passed away from brain cancer. One of our proudest success stories and dear friends, we’re honored to feature Victoria, and highlight some of her many accomplishments.

Read her story


Anne Cork, Annabelle Noel Designs

Anne Cork is a serial entrepreneur, wife, and mother of 2. She started her company, Annabelle Noel Designs, in 2003 with a spool of wire in her basement. Annabelle Noel Designs is a product design and distribution company that focuses on the creation of products that make life easier and more beautiful. The company has launched successful brands such as Easy Arranger, Scribbles, and Imagination Starters nationwide through independent and national chain retailers.

Anne recently talked with us about her professional business journey, how GROW has helped her along the way and provided some great advice for anyone thinking of taking that entrepreneurial leap.

Read her story

Margaret Stoika and Doug Brown, Grand River Office

Grand River Office is a contract office furniture dealer serving West Michigan. Open since November 2017 and based in Muskegon, they specialize in B2B furniture solutions and service the commercial, educational, healthcare, and GSA markets. With less than a year under their belts, co-owners Margaret Stoika and Doug Brown have experienced a large amount of success and positive public reception. The growth and success that Grand Rapids Office has experienced in such a short time isn’t based on luck, though. Margaret and Doug attribute it to their work ethic, occupation backgrounds, preparation, and experience with Grand Rapids Opportunities for Women (GROW).

Read their story

Luann Sun, LS Global Enterprises

Since 2008, Luann has run a successful business working in the various industries developing and manufacturing engineered components for furniture and store fixture customers. Beginning as a business consultant and later expanding into a distribution center, her company LS Global Enterprises focuses on providing product on demand and on time. We caught up with Luann to talk about her businesses, her professional passion, and the role GROW played in her success.

Read her story


Janice Dorsey, Diva of Design

Janice’s story is one of perseverance and persistence; two very important traits for entrepreneurs to have. She attended GROW for the first time in 1994, when Lee Ann Moss, our founder, was still very much involved in the organization.

If you’ve seen any of Janice’s or Diva of Design’s ArtPrize contributions, you probably recall her entries, which include over 100 dolls complete with accessories centered around the SOWN Relatable art series, including Making #HERstory, #SHEroes, and this year was #IGotTheMusicInMe.

Read her story

Jill Wolfe and Carol Distel, GO Scavenger Hunts

“We have a lot of ideas and are fully capable… But having a solid foundation for our business, and knowing where we want to take it, was different.” – Jill Wolfe

A couple of years ago, Jill Wolfe and Carol Distel both had their own businesses offering niche tours of Grand Rapids. They were struggling a bit on their own when they came together at a local coffee shop. They brainstormed a few new ideas and within days they launched one of those ideas together. Just like that, Distel Wolfe was born offering team building scavenger hunts throughout the region.

Read their story


Monica and Andrew Randles, Nutcase Vegan Meats

“Cultivating a business mindset is a challenge, but it can be achieved by remembering your mission.” – Monica Randles

Monica Randles and her husband Andrew created Nutcase Vegan Meats with their family in mind. They became vegetarians over seven years ago. When they realized they couldn’t find many healthy, organic, non-GMO vegan meat items that also tasted good for them and their teenagers, they began trying their own recipes.

Read their story

Elissa and Charles Roberts, Chuck’s Auto Repair

“Be direct and professional, and not intimidated by anyone just because of the industry you work in. Perseverance is key.” –Elissa Roberts

Elissa and her husband Charles started Chuck’s Auto Repair in July of 2012. A woman with a business degree, Elissa saw Charles’s talents as a mechanic as a way to open and run their own business. Both Elissa and Charles love the connections that Chuck’s Auto Repair gives them. “We love the location the most,” Elissa said. “We have a huge opportunity to bless other people’s lives since we’re so close to the children’s hospital.”

Read their story

Kerry Rowe Design

Kerry Rowe, Kerry Rowe Design

“Managing several clients at one time became overwhelming and I knew I needed some outside guidance…” – Kerry Rowe

Kerry Rowe of Kerry Rowe Design has had an exceptionally interesting experience with her business. She’s spent 9 years as a design consultant, engaging in both project-based work and ongoing consulting with her clients. In the last few years, however, Kerry has transitioned from having 1 or 2 clients with big projects to more clients with smaller projects. This change created a turning point for her business, and that’s exactly what led her to seek out some expert guidance in improving operations, or as some may say – the business side of her business.

Read her story



Candy Wilkes-Scheper, afterthemove

“I felt ignored during our relocations, and wanted to make sure that other families did not have to experience that feeling,” – Candy Wilkes-Scheper

After her experiences, which started 21 years ago, Candy Wilkes-Scheper started afterthemove, a business that helps acclimate people to the Western Michigan area after relocating. When her husband moved to France with his company, she struggled with settling in. Two years later, she and her family moved to Grand Rapids for a year, followed by North Carolina for five years, France for another three years, and back to Grand Rapids, where they’ve been for the last ten years. If that sounds like a lot, it is, and her experiences are the inspiration why Candy started her business.

Read her story

UExchange t shirt

Stephanie Johnson, Urban Exchange

“Don’t even skip one step of the business plan writing process.” – Stephanie Johnson

In October 2009, Stephanie Johnson took the leap and opened her consignment boutique, Urban Exchange. Urban Exchange, a high-end boutique, sells softly worn clothing and accessories from brands like J. Crew, Banana Republic, Anthropologie, and Free People.

As it tends to happen with numerous business owners, Stephanie found herself looking for guidance and support soon after opening Urban Exchange, which prompted her to connect with GROW. She says, “The most important thing I’ve gained from working with GROW has been the opportunity to develop a business plan in a structured class setting where I received feedback from both peers and working professionals.” Read her story >


Shannon Garrett, SMG Strategies

“Do your research, know what you want and go for it. Just do it!” – Shannon Garrett, SMG Strategies

Shannon Garrett is the Founder and President of SMG Strategies. Her dedication to creating a more active and diverse democracy has led her to work with numerous organizations locally, and on a national level.

One of the challenges in starting a consulting firm like SMG Strategies compared to another business was the niche of the market. Shannon shared that it was not that easy to do market research as she began her business. Politics and community leadership don’t necessarily follow other industries with traditional market research and available data for opportunity, projections and things like that. Consulting by nature requires businesses to be more nimble and flexible, not quite as process or product oriented as other business types.  Read her story >



Frances Gentile, Frances Walks Your Dog

Every business owner has a unique path to entrepreneurship. For some it’s a passion, for some it’s intentional, and for some it is fate. Frances Gentile started her business eleven years ago when she was fired from her “miserable job”. She told us, “I remember it very clearly, it was a Tuesday and I had ridden my bike to work. On that ride home I thought of this business idea and the name.”  Just a few weeks later she attended an Intro to GROW class and that’s how her story started.

Frances admits she’s never looked back on that job, the way it ended and admits that sometimes things happen for a reason.

Read her story >



Mallory Root, Roots Brew Shop

Roots Brew Shop is a relative newcomer to Grand Rapids’ West Side, but this coffee shop is working hard to grow and foster the local community. Serving premium coffee and tea, as well as freshly made pastries and bagels, Roots has established itself as a fixture in the neighborhood. Founders Mallory Root and Austin Radebaugh have a passion for the city they live and work in, and are devoted to creating a space where the surrounding community can thrive.

If you’ve had a chance to talk with Mallory or heard her speak at this year’s Seeds of Growth Luncheon, you may have heard a bit of her story – including some of the challenges and successes she has already faced as a business owner. One of the biggest challenges Mallory and Austin ran into when opening the shop was that it took months longer than they anticipated.

Read her story >


FreedomWand Logo

Deb Tacoma, FreedomWand

Deb Tacoma’s entrepreneurial journey began in 2006, after she was involved in a serious car accident that left her with numerous injuries, including a broken back. Completing tasks such as bathing and going to the bathroom became a daily struggle for Deb, leaving her feeling helpless.

After this life-altering experience, Deb wanted to create a product that would protect the dignity of limited-mobility individuals for whom personal hygiene was a challenge. And so the idea for the FreedomWand began to take shape. Read her story >



GROW client success story photographic memory logo

Rose Hendershot, Photographic Memory

Rose Hendershot’s passion for photography led her to start her own business, Photographic Memory, in 1997. Her work has since gained recognition and awards from organizations such as the Professional Photographers of America, Michigan Triangle Professional Photographers Association, Barry County Fair, and Michigan State Fair, among others. Specializing in event and portrait photography, Hendershot strives to provide her clients with quality products and excellent customer service. Read her story >



Sara Moylan, SheFit

Sara Moylan began her entrepreneurial journey in 2011 after recognizing that wearing up to three sports bras at once to work out was not only uncomfortable but also downright ineffective. Determined to find a better solution, she cut, sewed, and hot glued a few bras together to find the right support before bringing her idea to a tailor for some professional assistance. Read her story >


Three Strands Design - GROW

  Laura Parker, Three Strands Design

Laura Parker’s story of business ownership is similar to that of a lot of creative professionals. After years of working for someone else, designers frequently find they can work for themselves, relying on their specialized artistic skills and technical knowledge. The obstacles are developing a client base large enough to drive consistent work, and the ability to market your business for growth. Read More >


Connie's Cakes Logo

Mary Scheidel, Connie’s Cakes

Mary received a microloan, a relatively small loan to help business owners who may not be able to receive funds from traditional banks. Mary used the funds to purchase needed materials for her business, and now continues to prosper with delivering custom cake services to Grand Rapids. Read More >


Proos logo on gray

Amy Proos, Proos Manufacturing

The CEO, Amy Proos, is a member of the Alliance of Women Entrepreneurs (AWE) and has been working at the business since 1987 when she was in college. Amy was pursuing studies in the veterinarian field and worked for the summer at her grandfather’s business, but soon found that she enjoyed the manufacturing field. It was 1989 when she received a degree in production, and would later buy the business and then become CEO in 2010. Read More>


New Yew Healing Logo

Michelle Doetsch, New Yew Healing

Michelle is a massage therapist and so much more. Her repertoire includes body work, Reiki Master, spiritual healing, certified aroma therapist with plans to become a registered aroma therapist. Early in her career, she worked as an independent contractor with some of her own clients. Having done mostly in-home care and lugging everything around, Michelle decided it was time to establish her own business. Read More >


La Vie De La Rose Logo

Natalia Schotte, La Vie de la Rose

La Vie de la Rose Flower Essences, started by Dr. Natalia Schotte, has experienced great success in the several years, growing the business to become a global, multiple award winning company with customers in 42 states and 12 countries. This includes recently establishing partnerships with distributors in Australia and China. Growth includes the expansion of our gardens to almost an acre of land across four properties in downtown, historic Grand Rapids. Read More >


Jo Jo's House of Beauty Logo

Josephine White, Jojo’s House of Beauty

Jojo’s House of Beauty, Inc. is a multicultural, diverse salon designed to serve women and men of all color and hair texture. Their goal is to uplift, motivate, educate and inspire clients by providing the highest quality service to meet their needs.

In addition to the growing salon, Josephine also created a unique hair growth oil with her business partner Dr. Nichole Caudle, who is a Naturopathic Doctor.

Read More >