InnovateHER Challenge of West Michigan Announces Local Winner for National Pitch Competition Contest

InnovateHER Challenge of West Michigan Announces Local Winner for National Pitch Competition Contest

Local Entrepreneur Julie Burell, creator and owner of The Pumpndo won the local pitch competition including a local service package worth over $8,000 in prizes, gets submitted for national pitch opportunity

GROW is proud to announce Julie Burrell, creator of The Pumpndo as the local InnovateHER winner. The Pumpndo is the creation of a 30 something working mom, breastfeeding, who came across an incredible idea mid-pumping session. Unlike competitive products in the market, the more affordable The Pumpndo Hands-Free Pumping Accessory converts any nursing bra into a hands-free pumping bra!


Julie shared, “83% of working moms are unable to continue breastfeeding for the first full year because pumping is such a challenge. With my product, I want to help as many women as possible make pumping a more productive time for them, by helping them keep their hands free. The longer they’re able to pump and breastfeed their child, the better.”

InnovateHER Challenge provides an opportunity for entrepreneurs throughout the United States to pitch products and services that can have a measurable impact on the lives of women and families and have the potential for commercialization.

The local pitch competition was held on June 1, 2017, and was hosted by GROW, SBDC, and SCORE. The local challenge allowed Entrepreneurs from West Michigan who have innovative products or services that help impact and empower the lives of women and families along with a business plan with the local winner being submitted for the national semi-final pitch competition and the chance to win more than $40,000 in prize money and move on to the final round.

As the demands on women and families grow, the need for products and services that address these unique challenges increases. This is one reason why The Pumpndo was selected to pitch locally.

For more information about the InnovateHER competition, please visit

About The Pumpndo

The Pumpndo is a hands-free pumping accessory that clips directly on to a nursing bra or tank top… eliminating the need to put on a separate bra designed only for pumping. The unique design of The Pumpndo Hands-Free Pumping Accessory uses the support of the bra you are already wearing, to pump hands-free.  Learn more at