Taking Your Business to the Next Level
Running a thriving, successful business is fantastic. Still, have you ever wondered what’s next? We are here for you, to both encourage you, and help you take your business to the next level!
- Do you want to grow bigger, but aren’t sure how to get there? Set new goals and go for it.
- Do you want to open a second location, but need insights or support on managing two locations?
- Do you want to add more products or services to your business to continue to build your offerings?
- Do you have ideas to expand your team and are wondering the best way to develop them?
Welcome to GROW. Our purpose is to help women entrepreneurs (men, too) to not only start businesses but to build them into thriving companies that impact you, your family and your community. There are hundreds of business owners here in West Michigan that count on us to provide the guidance and resources to turn their dreams into reality.
Small Changes Have a Big Impact
Change Your Marketing: There are always new things to integrate into your business marketing efforts that can kick start growth. Ramping up your blogging efforts, focusing on social media interaction with customers, and even delegating media and marketing tasks to a freelancer or other employee are all good ways to increase awareness and reach. The more people who know of your business, your products, and services, the more potential customers you have. These are tried and true ways to drive traffic to your website or your retail store with a solid return on investment (ROI).
Try New Technologies: As an entrepreneur, you know innovation and creativity are key factors in growth. Changing with the times, with technology, and with your customers is inherently tied to your business’s success. With this comes risks, but that’s another big part of expansion. You must be willing to take the leap, test things and see what works best for you. This could include a change to your website, a mobile app, a new way to deliver products or information to clients or something no one has even thought about yet.
Happy Clients, Happy Business
Focus on Customer Service: Customers are the life blood of every business. Listening to them through all customer touch points can provide insights on new products or services they would enjoy. Use these insights and interactions as tools for making decisions.
Consider a Loyalty Program: While the first step is believing in your own business, it’s important to consider the market size and opportunity for what you’re offering. Encouraging repeat business and being able to hold onto great clients and customers is a huge part of business growth and sustainability.
Whatever you envision for the future of your business, GROW can help you make the necessary and most effective decisions in solidifying that growth, helping you find success and positive outcomes.
Write It Down: Taking time to clarify where you want to go and writing it down are tried and true best practices in goal setting. Using these goals, you can break them down into manageable steps or tasks for you to tackle, then check off your list – or assign to others who can help.
Prioritize: Focus on revenue generating activities first. And always remember to keep working on those aspects that will fill your funnel for new business, new customers or innovation in product and service offerings.
How Can We Help?
We offer useful classes that help business owners think about ways to expand their products, their service offerings or their delivery capabilities. You could attend any of our monthly Small Business Growth and Planning Series (GPS), which are clusters of three classes focusing on different aspects of running a business including marketing, business planning, or financial topics. In addition, we offer specialty classes, one-on-one counseling, and can also assist you in finding a mentor who has faced similar challenges or has helpful insights based on their own experience.
If you’re looking to take your business to the next level, need guidance, or are interesting in one-on-one counseling geared toward your business, GROW is here to help. We offer advice, information, mentorship, and so much more. Contact us today to learn more.