Holiday Marketing

Christmas is coming! Which means holiday shopping is in full swing. It’s time to break out all the tips and tricks to attracting customers this holiday season and we’ve got five great ways to up your holiday marketing game!

Emails.

Keep your emails fresh and frequent this time of year. Focus on deals, giveaways, coupons, or specials that your business is offering during the month of December. Show your customers some love and give them direct access to all of your deals!

Giveaways.

We love this idea as a way to engage your customers on your social media platforms. Ask your followers to like and share a photo, comment on something you post, or follow your business page. Not only will this draw customers to your page, but it’ll get them involved with you directly. Whether it’s a discount or giving a service away for free, this is a surefire way to boost followers and amp up your holiday sales.

Events.

Try hosting a holiday-themed event inside your business space, or if you exist solely online, update your website with a fresh, holiday look. Even better, host a 12 Days of Christmas sale! Drawing your customers in and reminding them of the season of giving will only help you sell products and services.

Partner with a local charity.

This is a GREAT way to get into the holiday spirit. Have your business team up with your favorite nonprofit, and donate a percentage of your holiday sales to that organization. It’s a great way to give back to your community and to help your customers do the same.

Offer gift cards or extended store hours.

People are looking for easy ways to shop. Sometimes that’s a gift card and sometimes that’s being able to stop by their favorite small business after they get off work. By offering extended hours and providing your customers with something easy and accessible to give to their loved ones, you’ll get them into the holiday spirit and ready to support your business.

 

What are some ways that you’ve attracted customers to your small business during the holiday season?