Holiday Marketing Tips

The holidays are here! Whether you’re a seasoned small business owner or in the throes of the first few months of your entrepreneurial endeavor, we’ve got some great tips and tricks for marketing to your customers this holiday season.

Host an event

Just like the success that Small Business Saturday brings, creating events that feature your business is a great way to market. Make it holiday-themed! Give your website a fresh, seasonal look, or even have a 12 Days of Christmas sale. You could even enhance their experience with hot cocoa while they browse your store; the possibilities are endless! Special events make customers feel excited about your brand or business, and usually a little excitement helps the purchase.

Give gift suggestions

This has been a newer take on marketing in the last few years, with the explosion of Instagram. Whatever your product or services may be, run a simple social media campaign explaining why it would make a great gift, who it would make a great gift for, and where folks can purchase the gift or learn more about it. Take this idea to the next level and partner with other great small businesses in the area, promoting each other’s businesses.

Use social media for giveaways

Make sure you’re using your social media platforms to your advantage when it comes to holiday marketing, including your Google My Business page. Add posts and offers there to kickstart your local marketing. Run a special contest offering a gift or discount to a lucky person who shares and likes your photo on Facebook. Not only will it double your reach, but it’ll probably gain you some more followers along the way.

Extend your store hours

Customers are looking for the easiest ways to shop, and sometimes that means staying open later in the evening. By offering extended holiday hours, you show your customers that you relate to their experience, and will surely increase the foot traffic in your store or at your location.

Partner with a local charity or organization

Talk about getting into giving. Team up with a charity for the holiday season and donate a percentage of all sales to that organization. Give back to your community, help your customers do the same, and feel good doing it.

 

No matter how you do it, it’s a good idea to use the holidays as a way to connect with your most loyal customers and promote your business in a positive way. Questions about attracting customers over the next month? Contact us today!