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Branding Matters- How Are You Building Your Brand?
February 4 @ 1:00 pm - 2:00 pm
Please note: this is a virtual class and a Zoom link will be sent to you by 11:00 AM the day of the event.
According to Aurikk, “branding is more than just a logo, it is the heart and soul of your business.” During this session, Ricardo will challenge you to identify how well you know your businesses’ brand by diving into a number of Brand Identity Observation (BIO) questions. Your BIO will help shape the message you are building for your business.
Ricardo O’Neal is the co-owner of Aurikk. He lives and breathes the role of Creative Branding Guy for the company. Aurikk has been active for 4+ years. They have collaborated on projects with a gamut of community partners from ArtPrize to Mosby’s Popcorn. Aurikk’s focus is rooted in its in-house philosophy on the importance of a balanced SDE Plan.
Ricardo is a native Grand Rapidian. His love for the city motivates his creative work.