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10 Reasons Why Branding Matters!

June 9, 2021 @ 10:00 am - 11:00 am

Please join us for an informative and interactive session to learn how to better understand why branding matters.

Please note: this is a virtual event and a Zoom link will be sent to you by 9:00 AM on the day of the event.

Please join us for an engaging session with “Creative Branding Guy,” Ricardo O’Neal as he shares his thoughts on the 10 reasons why branding matters. Ricardo will walk through each of the reason below, creating ample opportunities for questions and discussion along the way.

1. Creates Identity

2. Defines Direction

3. Identifies Brand holders

4. Crystalize Messaging

5. Builds Awareness

6. Sharpens Insight

7. Position Brand

8. Increases Capital

9. Expands Impact

10. Activates Innovation

Facilitator, Ricardo O’Neal is the co-owner of Aurikk. He lives and breathes the role of Creative Branding Guy for the company. Aurikk has been active for 4+ years. They have collaborated on projects with a gamut of community partners from ArtPrize to Mosby’s Popcorn. Aurikk’s focus is rooted in its in-house philosophy on the importance of a balanced SDE Plan.

Ricardo is a native Grand Rapidian. His love for the city motivates his creative work.

Spots for Business $ense Boot Camp are limited, so register today!

  • Due to registration requirements you may only register for one ticket per order.
  • Any additional attendees will have to register separately.
  • All registration questions are a requirement of the Small Business Administration and are used for funding reporting.


June 9, 2021
10:00 am - 11:00 am
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