Published: December 14, 2017

The Importance of Shopping Small this Holiday Season

  The Importance of Shopping Small this Holiday Season Shopping small gives people the chance to truly celebrate and support their community, and this holiday season will be filled with customers shopping at local businesses. People have officially “bought in” to the idea of #shopsmall, so we’re here to help you get into the holiday […]

Published: December 12, 2017

Holiday Marketing Ideas

Holiday Marketing Ideas   As we head full steam toward Christmas, holiday shopping is in full swing. Shoppers are seeking out the best gifts for their loved ones and in today’s world, there are tons of options. But don’t fret! We’ve put together a few holiday marketing ideas that can attract your customers directly to […]

Published: November 30, 2017

5 Elements of Customer Service That Can Impact Your Business Immediately

5 Elements of Customer Service That Can Impact Your Business Immediately   We’re now well into the holiday season, which is a busy time of year. And it’s also a time when many small business owners, like retailers, service providers, and small restaurants are their busiest. It’s a great opportunity to attract new customers and […]

Published: November 29, 2017

GROW Is Honored to Be Recognized as a Diversity Visionary Awards Winner!

    GROW Is Honored to Be Recognized as a Diversity Visionary Awards Winner!   GROW is excited to announce that we were recently recognized as a Rising Star Award Winner at the Diversity Visionary Awards, put on by the Grand Rapids Chamber of Commerce. The Diversity Visionary Awards was part of the D.E.I. (Diversity, […]

Published: November 09, 2017

3 Important Aspects of Marketing to the Hispanic Market

  3 Important Aspects of Marketing to the Hispanic Market   As Hispanic American communities continue to grow, becoming a serious group of consumers, influencers, and business owners, your business’ marketing efforts should both align with and reflect that. The Hispanic market is an important segment of your customer base and it’s important to understand […]

Published: November 08, 2017

Seeds Recap – Panel Discussion

Seeds Recap – Panel Discussion   If you missed our 2017 Seeds of Growth Awards Luncheon & Fundraiser, you missed more than great food and award presentations. The format was a bit different this year, adding a panel discussion with three entrepreneurs who are GROW clients. These individuals shared some insights on starting and building […]

Published: November 02, 2017

 How to Talk to the Media with Shelley Irwin

 How to Talk to the Media with Shelley Irwin For this month’s segment with Shelley Irwin at WGVU, we flipped the script! Our Program Manager, Mary Hartfield, interviewed Shelley instead. As you may have seen on Facebook, Shelley recently led our GROW Connects class that was all about how to talk to the media. Being […]

Published: October 26, 2017

Turning Your Part-Time Hobby into a Full-Time Business

  Turning Your Part-Time Hobby into a Full-Time Business  4 Key Elements of Success in Starting a Business We’ve all got hobbies in one form or another; something we enjoy doing and that often helps eliminate stress from our everyday lives. So what would happen, then, if you took your part-time hobby and turned it […]

Published: October 20, 2017

What’s Your Marketing Strategy for a Strong and Profitable 4th Quarter?

What’s Your Marketing Strategy for a Strong and Profitable 4th Quarter? In the blink of an eye, the Holidays will be upon us! While shoppers used to wait until after Thanksgiving to kick off their holiday shopping spree, Forbes reports that by Halloween, 40% of seasonal buyers have already begun pounding the pavement and/or perusing […]

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