Blog

Tips, Tricks and Expert Advice to
Help You Grow Your Business

black-owned businesses

6 Ways to Support Black-Owned Businesses, Long-Term

February 1, 2021

6 Ways to Support Black-Owned Businesses, Long-Term Supporting black-owned businesses closes the racial wealth gap, fosters economically healthy communities, and creates jobs and opportunities.  Before the pandemic, 95% of small businesses in mostly black communities had a cash buffer of 2 weeks or less. 46% of black-owned businesses closed or will be forced to close … Read more

Branding Expert

Q&A: Ricardo O’Neal, Branding Expert

January 25, 2021

Do you know what your brand is? Branding expert Ricardo O’Neal of Aurikk shares his insight into what it is, and why it matters for your business. Q: Let’s start from the beginning! What is branding and why is it so important? A: Branding is the universal method of your business. It is the way … Read more

Goals

An Evidence-Based Approach to Crushing Your Goals this Year

January 12, 2021

An Evidence-Based Approach to Crushing Your Goals this Year Whatever you want to achieve this year– start your business, grow your business, expand a product line– SMART  goal framework is almost guaranteed to help you get there. What are SMART Goals? How often do we declare vague goals (“I want to have more customers this … Read more

We’re Ready for You, 2021

January 7, 2021

We’re Ready for You, 2021 2020 was challenging in ways we couldn’t have imagined in our wildest — seriously, wildest — dreams. We are proud to have pivoted and persisted in the face of the pandemic to give entrepreneurs in West Michigan the tools they needed to make it through the challenges of COVID-19. As … Read more

Preparing Your Business for the Holidays

November 24, 2020

Preparing Your Business for the Holidays The holiday season is upon us! For retail businesses, this typically means ramping up for their most profitable quarter. While this year’s holiday shopping season undoubtedly different, consulting firm Deloitte predicts that retail spending will go up 1-1.5% during the holiday shopping season. We spoke with retail veteran Michelle Krick for … Read more

How to Show Gratitude While Working Remotely

How to Show Gratitude to Your Team While Working Remotely

November 5, 2020

  How to Show Gratitude to Your Team While Working Remotely Businesses that cultivate a culture of gratitude tend to perform better than those that don’t. According to a 2016 study conducted by Gallup, employees that feel appreciated are more engaged, productive and loyal. As the pandemic continues and COVID19 numbers rise, many companies are … Read more

How to Write an Email Newsletter

August 31, 2020

How to Write an Email Newsletter   Email marketing is wildly important to most marketing strategies, especially if you’re looking for true success as it leaves a stronger impression than social media and other digital tactics. But it’s critical that your email marketing campaigns function properly, especially newsletters—these are usually how you get folks to … Read more

How to Foster Diversity in the Workplace

August 26, 2020

How to Foster Diversity in the Workplace Diversity in West Michigan is a driving force in the entrepreneurial community, where it’s been a focus for many small businesses and supporters for years, including the team here at GROW. Diversity brings representation, perspective, and creativity to businesses, and fostering a team that prioritizes racial and economic … Read more

Ways to Support Local Businesses During the Coronavirus

June 12, 2020

Ways to Support Local Businesses During the Coronavirus Although states are reopening around the country, the coronavirus is still an issue affecting community members and local businesses. With stay-at-home orders, businesses have taken a hit, especially small, locally-owned ones. At GROW, our mission is to help business owners in all stages of entrepreneurship, even a … Read more

How to Thrive and Be Intentional During Uncertainty, Part 4: Focus & Overwhelm

June 3, 2020

A 4-part blog series by Rebecca Thomas As entrepreneurs, we face our own set of challenges. That’s part of what we sign up for when we step out on our own. Now that we’re facing a pandemic, it’s easy to spiral even further into overwhelm, frustration, and isolation that are already commonplace for us.  What … Read more

How to Thrive & Be Intentional During Uncertainty, Part 3: Boundaries, Self-Care, and the Sweet Spot

May 26, 2020

How to Thrive and Be Intentional During Uncertainty – Boundaries, Self-Care, and the Sweet Spot with The EnerChi Architect A 4-part blog series by Rebecca Thomas As entrepreneurs we face our own set of challenges. That’s part of what we sign up for when we step out on our own. Now that we’re facing a … Read more

Keeping Calm in the Storm: Navigating Your Small Business in Uncertain Times

May 22, 2020

  As we write this in March for the May edition with the theme of mental health, we have an abundance of questions weighing on the psyche of small business owners that we can discuss. These are trying times for everyone both emotionally and financially. Small business owners are experiencing extreme pressure due to the … Read more