There’s always a lot going on with marketing and sometimes it feels overwhelming. But with all the free marketing tools out there and today’s technological times, it’s easier than ever. Still, there are some ways that you can leverage content and increase your marketing reach. We outline some of our favorite marketing hacks below!
What do you see when you get on Facebook? Nine times out of ten, it’s videos! And whether people are clicking on it or watching it without audio, it’s clear that video is the way to go these days. So use it to your advantage! Whether it’s videos touring your space, highlighting a product, or showcasing an event, consider using video content to elevate your social media pages and increase your reach. And if you’re looking for something more high-level, you can always hire a videographer to create a seamless video that helps your business tell its story.
Contests and giveaways
People love free stuff! They just do. But make sure if you’re giving away free stuff, that you’re using it to your advantage. If you offer a deal or discount, don’t be afraid to require that they provide their email address to use it. These are great ways to build your contact list for email marketing. And with almost 60% of consumers saying emails influence their purchase decisions, this is a strategy you don’t want to overlook.
This is a newer thing in the social media stratosphere but it’s huge. It’s called influencer marketing and it requires using a supported, respected, or admired social media presence to promote your product or business. Essentially, you provide the influencer with some sort of incentive—free product, discounts, or other deals—and they talk about the product on their social media platforms. This tends to work best with social media bloggers so find someone local with a strong Instagram following and reach out to them! Their recommendations will encourage their followers to follow you, make a purchase, or learn more about your product or business. In fact, 49% of consumers trust influencers and use their suggestions to guide their purchases.
If consumers feel like they’re going to miss out, it can turn into a huge win for you and your business. Don’t be afraid to treat your products or deals as a special edition, seasonal, or available for a limited time only. Even better, create special events around your business or a product to increase its specialty and distinction. If consumers think they’ll miss out, they’ll act quicker and stronger when it comes to purchases.
The original marketing hack. Don’t let your written content disappear! It drives folks to your website and is a great way to highlight your products and services. Increased SEO, more traffic, search engine results, and more make blogging an imperative part of a successful marketing strategy. Written content isn’t going anywhere, so make sure it’s a focus of your business.
If you have any questions about influencers, blogging, email marketing, or any other marketing hacks, feel free to contact us for help!