“Begin with a solid business plan, but remember things don’t need to be perfect for you to launch your business. Don’t over-analyze or you’ll never fully take the leap.”

Gold Coast Doulas is a birth and postpartum doula agency serving Grand Rapids and the Lakeshore communities, founded by Kristin Revere and Alyssa Veneklasse. They support families in each stage of birth, from conception through the first year, with classes, bedrest doulas, birth doulas, day and overnight postpartum and infant care doulas, lactation support, gentle sleep consultations, and more.

Established in 2015, Gold Coast Doulas enjoys working with clients and matching them with specific doulas on the team. “We realized there’s not enough support for families when they begin or grow. We see the difference we make and know the importance of being a resource to our clients.


All of the positives don’t mean they haven’t faced their fair share of challenges, though, managing growth specifically. But once they figured out how to best attract the right talent and members for their team, they were able to grow from four doulas and one related practitioner to 16 doulas and five related practitioners! “GROW has been especially helpful as we scale our business. The resources that the Business Development Officers have shared with us have helped us navigate managing a large team.”

At the end of the day, Kristin and Alyssa have found that they love running their business just as much as they love connecting with clients. When you have the right foundation, network, and support, handling the business side of things can become much more manageable. “There will always be new challenges, but you can never have too much support.”