Virtual Events

Q&A: Cynthia Kay on Creating a Successful Virtual Event If 2020 taught is anything, it’s that virtual events are here to stay. Virtual events can be a great benefit to your business, but according to Cynthia Kay, owner of Cynthia Kay and Company media production,  we have a lot to learn to make these events … Read more

black-owned businesses

6 Ways to Support Black-Owned Businesses, Long-Term Supporting black-owned businesses closes the racial wealth gap, fosters economically healthy communities, and creates jobs and opportunities.  Before the pandemic, 95% of small businesses in mostly black communities had a cash buffer of 2 weeks or less. 46% of black-owned businesses closed or will be forced to close … Read more

Branding Expert

Do you know what your brand is? Branding expert Ricardo O’Neal of Aurikk shares his insight into what it is, and why it matters for your business. Q: Let’s start from the beginning! What is branding and why is it so important? A: Branding is the universal method of your business. It is the way … Read more

Goals

An Evidence-Based Approach to Crushing Your Goals this Year Whatever you want to achieve this year– start your business, grow your business, expand a product line– SMART  goal framework is almost guaranteed to help you get there. What are SMART Goals? How often do we declare vague goals (“I want to have more customers this … Read more

Preparing Your Business for the Holidays The holiday season is upon us! For retail businesses, this typically means ramping up for their most profitable quarter. While this year’s holiday shopping season undoubtedly different, consulting firm Deloitte predicts that retail spending will go up 1-1.5% during the holiday shopping season. We spoke with retail veteran Michelle Krick for … Read more

How to Show Gratitude While Working Remotely

  How to Show Gratitude to Your Team While Working Remotely Businesses that cultivate a culture of gratitude tend to perform better than those that don’t. According to a 2016 study conducted by Gallup, employees that feel appreciated are more engaged, productive and loyal. As the pandemic continues and COVID19 numbers rise, many companies are … Read more

How to Write an Email Newsletter   Email marketing is wildly important to most marketing strategies, especially if you’re looking for true success as it leaves a stronger impression than social media and other digital tactics. But it’s critical that your email marketing campaigns function properly, especially newsletters—these are usually how you get folks to … Read more

How to Foster Diversity in the Workplace Diversity in West Michigan is a driving force in the entrepreneurial community, where it’s been a focus for many small businesses and supporters for years, including the team here at GROW. Diversity brings representation, perspective, and creativity to businesses, and fostering a team that prioritizes racial and economic … Read more