5 Low or No Cost Marketing Tools

Sometimes when you start your own business, you don’t realize the amount of marketing that needs to take place. Luckily, there are so many tools out there that can make it a little easier on you when you’re a small business. These low or no cost marketing tools make marketing simple. Here are some of our favorites:


Business cards

This might be your most basic form of marketing. Having an original and memorable business card will help you stick out in the minds of potential customers. It’s a one-stop shop that can hold all your most important information. Think of it as a small but important marketing tool that will direct customers to experience even more marketing relating to your business. This small piece of cardstock may be what pushes someone to your website, your social media pages, your store and more.


Social media

Speaking of… This one is self-explanatory. In today’s internet-heavy world, social media can often make or break you. Don’t have a business Facebook page? People might not take you seriously. And if it relates to your target demographic, try Twitter, Pinterest, or Instagram. You must understand the importance of social media in our current time. This is where people will go to learn about your story, to see what your brand is all about, and to easily interact with you. And, of course, it’s free. We do have several marketing classes you might want to check out here.


Email marketing

This form of marketing is sometimes overlooked, but it’s a great way to build relationships with your customers. Within business emails you can talk about new products, sales, blogs, or simply thank them for supporting your small business. MailChimp is a popular email marketing tool. The platform is FREE for up to 2,000 subscribers, and with easy to fill in templates, you’ll be sending out business emails in no time!


Survey Monkey

The best way to know how your customers are doing and what they’re feeling is to… talk to them! With Survey Monkey, you can easily put together surveys to send out to your most loyal customers to get a feel of where they’re at. What would they like to see more of? Is there anything they’re not happy with? You can even use surveys to involve your customers in choosing your next product or service. Not only does this make them feel valued, but you’ll get real data from the people who are helping keep you in business.



Small business owners wear a lot of hats, and sometimes you have to be your own graphic designer, in a pinch. Canva, however, makes that simple! With templates, images, illustrations, and fun fonts, this platform provides you with easy-to-make graphics to promote your business.


For startups or small businesses, these five tools can be life savers. We’re not all marketers, but in today’s world, there are so many things out there ready to help you; including GROW! If you have any questions about marketing in general or what marketing tools may be best for you and your business and push you further toward success, contact us and be sure to check out our list of upcoming classes and workshops.