Best Website Builders for Your New Business
We work with hundreds of business owners every year. Some are just starting out and others are looking to build their business. They all know the importance of having a good website to support their marketing efforts. Often, the challenge is that there are so many options to choose from. Where do I start? What platform should I use? Who can I turn to for help? How do I know if I’m getting a good deal? These tend to be some of the most common questions we get.
If you’ve reached out to some web design or development companies, you know that websites often require a sizable investment. For small business owners, this isn’t always part of your budget. So what do you do? Luckily, there are user friendly website builders and platforms out there that make it easier to design or build your own website.
Why Have a Website? (Hint: Credibility)
First and most importantly, it’s essential to consider the positives of having a website. Although we certainly encourage you to be active on social media—platforms like Facebook or Instagram—it’s hard to deny the credibility that a website can give your business. Your website gives you a space that you control, from design options to how you promote your products and services. Think of it as a tool that gives you authority over whatever your business is about. You own the content, the images, and enable visitors to contact you directly.
Where do you start?
If you’re starting your business or even if you’ve been around for a little bit and are ready to get on the great wide web, the thought of creating your own website can be both scary and stressful. Here, we go over some of the top website builders, all easy to use and ready to help you create a stunning website!
WordPress is one of the more common website platforms and builders there is out there today. It has a large developer community. Keep in mind, not every WordPress website is built the same. There are free versions of websites at wordpress.com or a self-hosted option via wordpress.org. WordPress.com started out as a great solution for bloggers, and has continued to change allowing you to add your own domain and functionalities other than just content. WordPress.org allows you to install WP in your own hosting environment, and you can further customize with free or paid plugins, themes and more. It’s also very well supported locally and online.
This web platform is designed specifically for ecommerce websites—for businesses looking to sell products. It covers inventory management and even provides you with Shopify Payments; an integrated, simple way to accept payment. There are lots of themes or templates you can customize to create your website. It also has lots of other email options for new customers, promo codes, abandoned carts and more. Learn more and get started here.
For the beginner, SquareSpace is a great option. With lots of clean templates, good support, and a focus on customization, Squarespace is a good option for small businesses and those who don’t want to be too involved in any web development. It might seem a little advanced in terms of intuitiveness and tailoring to your wants and needs, but is also very well supported with tutorials and things. And, SquareSpace does help you create a seriously beautiful website. Check Squarespace out here.
This is another popular website builder. It’s easy to see why Wix makes our list. With tons of templates and an incredibly mobile-friendly interface, Wix is a good option to get a site made fast. The best part? It’s free. Highly customizable and ready to roll, you can add eCommerce features (starting at $20 a month) and elevate your business and the products or services you offer. Learn more here.
Of course, every business is different and has different needs. Every business owner has a different comfort level with technology and websites. It’s important to do some research to ensure that you’re using the best builder for your website and your capabilities. We’re confident you’ll find a good solution with one of the above mentioned website platforms.
If you have any questions about the importance of a website or are looking for other connections or resources to help you out, contact us today. You can also view our directory to find local web design & development companies who are here to help you, AND we encourage you to get your own business listed. THIS MONTH, add your business to our Business Directory for FREE, whether you’re a GROW client or not. Add yours here.